Markup Calculator
Calculate markup, cost, or selling price
Last updated: January 2025
About This Tool
Understanding markup is essential for pricing products profitably. This calculator helps you determine the right markup percentage to achieve your desired profit margins while staying competitive in your market.
What is Markup Calculator?
Markup is the percentage added to the cost of a product to arrive at its selling price. It represents the difference between what you pay for something and what you sell it for, expressed as a percentage of the cost. Markup is different from margin, which expresses profit as a percentage of the selling price.
How It Works
Markup is calculated by taking the difference between the selling price and cost, dividing by the cost, then multiplying by 100. Conversely, if you know your desired markup percentage, you can calculate the selling price by multiplying cost by (1 + markup percentage/100).
Formula
Markup % = (Selling Price - Cost) / Cost x 100
Markup
60.0%
Profit Margin
37.5%
Results
Cost
$50
Selling Price
$80
Profit
$30
💡 Markup vs Margin
Markup = (Profit / Cost) × 100
Margin = (Profit / Price) × 100
Common Markups
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When to Use This Calculator
- 1Setting prices for new products
- 2Ensuring consistent pricing across product lines
- 3Converting between cost and selling price
- 4Comparing your pricing to industry standards
- 5Adjusting prices when costs change